Case: BairesDev


The investments fund Próprio Capital hired me to develop their user’s platform.

  • Defined target user personas to understand different user type like new investors, experienced investors, and high-net-worth individuals.Translated user needs into business goals
  • Developed sitemap and user flows. Mapped out the information hierarchy and user journey for registration, account management, performance viewing, and other key features.
  • Considered technical feasibility working closely with developer.
  • Created wireframes and prototypes. Created low-fidelity and high-fidelity wireframes and prototypes to test and iterate on the user interface.
  • Designed a visually appealing and user-friendly interface: Prioritized clarity, consistency, and accessibility for a seamless user experience. Iterated and refined.
  • Maintained brand consistency.
  • Communicated design decisions and rationale to developers and stakeholders.
  • Prioritized secure user authentication and data protection. Implement design elements that safeguard user information and financial transactions.


The result and the impact

  • A fast, robust and user-friendly platform that handles thousands of clients with complex data.

    *Most screens can’t be shown due to confidentiality.