My role
As the Product Designer, I lead the re-design of the main company’s marketing product: the cooporate websiste, with its hundres of pages. From discovery, to prototype to deployment, I worked along a product manager, a project manager, a researcher, two UI designer and 8 developers. The project was executed from 2022 to 2023.
- Translated user needs into business goals
- Considered technical feasibility
- Created wireframes and prototypes
- Iterated and refined
- Maintained brand consistency
- Made sure we used AI to speed processess
- Participated in user research
The result and the impact
In the first monht only, BV (business value) increased by 700% and understanding of company’s services increased by 79%.
The challenge
- Outdated design: The website lacked a modern and user-friendly design, impacting user experience and brand perception.
- Unclear information architecture: The information was scattered and difficult to navigate, making it hard for users to find what they needed.
- Lack of conversion optimization: The website didn’t effectively guide users towards desired actions, like contacting BairesDev for services.
- Technical: The website was not optimized for best permormance, hurting its SEO impact.
- New brand: The new website was the first application of the new brand, presenting it to the world.
Discovery
- User research: We conducted user interviews and surveys to understand user needs, pain points, and expectations.
- Competitor analysis: Analyzed the websites of BairesDev’s competitors to identify best practices and potential differentiators.
- Website analytics review: Reviewed website analytics data to understand user behavior and identify areas for improvement.
The Redesign
- Modern and user-friendly design: Updated the website with a clean, modern, and responsive design that aligned with BairesDev’s brand identity.
- Accessible: Accessibility principles were applied on design and code.
- Improved information architecture: Organized the information logically and intuitively, making it easy for users to find what they need.
- Clear calls to action: Implemented strategic calls to action throughout the website to guide users towards desired actions.
- Enhanced content strategy: Created compelling and informative content that resonated with the target audience.