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Case: BairesDev

My role

As the Product Designer, I lead the re-design of the main company’s marketing product: the cooporate websiste, with its hundres of pages. From discovery, to prototype to deployment, I worked along a product manager, a project manager, a researcher, two UI designer and 8 developers. The project was executed from 2022 to 2023.

  • Translated user needs into business goals
  • Considered technical feasibility
  • Created wireframes and prototypes
  • Iterated and refined
  • Maintained brand consistency
  • Made sure we used AI to speed processess
  • Participated in user research

 

The result and the impact

In the first monht only, BV (business value) increased by 700% and understanding of company’s services increased by 79%.

 

The challenge

  • Outdated design: The website lacked a modern and user-friendly design, impacting user experience and brand perception.
  • Unclear information architecture: The information was scattered and difficult to navigate, making it hard for users to find what they needed.
  • Lack of conversion optimization: The website didn’t effectively guide users towards desired actions, like contacting BairesDev for services.
  • Technical: The website was not optimized for best permormance, hurting its SEO impact.
  • New brand: The new website was the first application of the new brand, presenting it to the world.

 

Discovery

  • User research: We conducted user interviews and surveys to understand user needs, pain points, and expectations.
  • Competitor analysis: Analyzed the websites of BairesDev’s competitors to identify best practices and potential differentiators.
  • Website analytics review: Reviewed website analytics data to understand user behavior and identify areas for improvement.

 

The Redesign

  • Modern and user-friendly design: Updated the website with a clean, modern, and responsive design that aligned with BairesDev’s brand identity.
  • Accessible: Accessibility principles were applied on design and code.
  • Improved information architecture: Organized the information logically and intuitively, making it easy for users to find what they need.
  • Clear calls to action: Implemented strategic calls to action throughout the website to guide users towards desired actions.
  • Enhanced content strategy: Created compelling and informative content that resonated with the target audience.